It was a tall order asking people to commit to a publication that doesn’t yet exist. I knew that going in. So did apostobusiness magnate Karl Keating, who was quick to pronounce the effort dead just days after it began.
For one, he declared, we wouldn’t be able to get 1,000 subscribers.
After crunching the numbers (his gift), he determined that even if we did reach that milestone the subscription price was just too low to turn a profit.
“He has until June 10. He’s going to have a tough time,” Keating crowed.
Well, I have some good news for Karl. He was right.
This Sunday is the 30 day mark, and it looks like we’re going to top out at roughly 700 subscribers.
I also have some bad news for Karl, however; his premature report of our demise was only wishful thinking on his part (and that of some other well-known persons, but more on that at a later date).
Bottom line: We are going to print with a July issue.
Will we make ourselves a tidy profit like Catholic Answers?
No, we won’t; in fact, we’ll start off operating in the red. This much, I expected all along – even if we landed 1,000 subscribers – but turning a buck was never the goal.
The aim is simple: To tirelessly seek the truth, to deliver it to our readers faithfully, and to defend it from every attack; all for the glory of God and the salvation of souls.
No, it won’t be easy, and there will definitely be some growing pains and assorted glitches in the beginning, but I am confident that if we stay true to this mission, Our Lady and Our Lord will do the rest.
At this, I want to thank all of you who “took a leap of faith” by subscribing and donating.
May I ask that you please continue encouraging others to do likewise, and above all, please pray for me and for all of our contributors, that we may receive the grace necessary to serve Our Lord and His Church faithfully in these uniquely troubling times.
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